The overall goal of the Year of the Lung is to raise awareness about lung health among the public, initiate action in communities worldwide, and advocate for resources to combat lung disease including increased investment in basic, clinical and translational research worldwide. A key initiative is to begin to build a social movement for greater public awareness and policy action.
The main objectives of the 2010 Year of the Lung campaign are to:
1. Increase awareness for lung health and to initiate action in communities worldwide, and advocate for policy action to combat lung disease.
2. Reinforce the need to provide increased resources for basic and clinical research to improve patient care and quality of life.
3. Convey the message that most respiratory diseases are treatable, but that prevention is highly cost effective.
4. Spread the message that clean indoor and outdoor air is a fundamental human right and should be recognised as such.

